Zee TV is one of India’s longest running television channel. It is known for airing different type of content than its competitors. The channel airs in over 100 countries with its content being liked even in non-Indian populated countries. The channels is more famous among mid-age group who like modern family dramas. Zee has many other channels which broadcast content in different languages. Zee TV only broadcast Hindi content.

All time hit serial on Zee TV is Pavitra Rishta by Balaji Telefilms. It ran for several years despite being changes in main leads and having multiple leaps.

Recent hits on the channel are Kumkum Bhagya, another Balaji Telefilms serial. Kumkum Bhagya is a story of brining an ordinary girl in a rockstar’s life. The serial’s success made Zee TV to introduce a new type of serials on Indian television – spin-off. Kumkum Bhagya’s spin off is Kundali Bhagya – a story of two sisters who live strugging lives. Kundali Bhagya quickly became popular and it even beat Kumkum Bhagya in terms of television ratings.

Zee TV also introduced popular and successful reality shows like Sa Re Ga Ma Pa, Dance India Dance. Both these reality shows already have had more than ten seasons.

Zee TV airs Zee Cine Awards every year which reward Bollywood actors and workers for their hard work. The awards are one of the popular awards on Indian Television.